
Founded in 1972 by Robert Bruce Easton, a USC cinema graduate working in Hollywood, 360 Systems initially focused on innovative audio technologies for music and recording, including early products like the Frequency Shifter and Spectre Guitar Synthesizer. The company pioneered sampling approaches, releasing the MIDI Bass in 1986 as a dedicated monophonic player for high-fidelity acoustic and electric bass sounds stored on swappable EPROMs, which became one of the era's most popular bass modules.